How to be Simone DeWitt from Netflix's Sirens
Icons: Simone DeWitt from Netflix's Sirens — What Strategic Femininity Teaches Female Founders About Power, Positioning, and Influence
Icons Series | Focus: "feminine leadership strategy," "soft power business," "female founder influence," "strategic positioning women entrepreneurs"
Most female founders are taught to lead like men to be taken seriously. Simone DeWitt from Netflix's Sirens shows us a different model entirely: influence through observation, authority through composure, and power that doesn't need to announce itself.
There's a scene in Sirens where Simone DeWitt sits quietly in a room full of people competing for attention—talking over each other, performing dominance, proving their worth through volume.
She says almost nothing.
And when she finally speaks—slowly, deliberately, with a single well-placed observation—the entire room reorients around her perspective.
Not because she demanded it. Because her presence alone created gravitational pull.
This is the essence of what Sirens teaches about feminine power in elite spaces: true influence rarely shouts. It magnetizes.
For female founders building businesses in markets that weren't designed for us, Simone DeWitt isn't just a compelling character. She's a strategic blueprint for a different kind of leadership—one that works with feminine energy instead of suppressing it to compete in masculine frameworks.
Let me show you exactly what we can learn from her about positioning, authority, and building businesses that feel unmistakably ours.
Who Simone DeWitt Is (And Why She Matters for Female Founders)
Simone DeWitt is the protagonist of Netflix's Sirens, a series exploring power dynamics, feminine influence, and the cost of maintaining curated identities in elite social ecosystems.
She embodies what I call strategic femininity—the integration of emotional intelligence, aesthetic authority, and calculated patience into a leadership model that doesn't require you to perform masculinity to be taken seriously.
Her archetype blend:
The Siren: Magnetic, emotionally intelligent, influential through presence
The Social Strategist: Observes first, moves second, understands power structures intuitively
The Ice-Soft Leader: Soft exterior, steel discipline, elegance as authority
This isn't about manipulation. It's about recognizing that feminine strengths—emotional intelligence, relational thinking, patience, aesthetic awareness—are strategic assets, not weaknesses to overcome.
And for female founders specifically, Simone demonstrates something crucial: you don't need to become louder, harder, or more aggressive to build authority. You need to become more intentional.
Lesson 1: Observation Is Your Competitive Advantage
The first thing you notice about Simone: she watches.
While everyone else in a room is performing, proving, competing for visibility—she's studying. Reading micro-behaviors. Detecting emotional vulnerabilities. Understanding who holds actual power versus who's performing power.
Most people react. Simone responds—and there's a world of difference.
What this teaches female founders:
In business, we're taught to "be visible," "show up loudly," "take up space." But visibility without strategy is just noise.
Strategic visibility looks like:
Entering new markets by studying them deeply before positioning yourself
Understanding client psychology before crafting offers
Observing competitor mistakes instead of copying their tactics
Letting others reveal their hand while you keep yours close
At B0LD, this is how we approach every new client: we spend the first two weeks purely observing. Their market. Their competitors. Their audience's actual language (not what the founder thinks they want to hear). Their positioning gaps.
Most agencies start selling immediately. We start studying.
The strategic advantage isn't moving fastest. It's moving most precisely.
How to apply Simone's observational intelligence:
In client meetings: Listen 80%, speak 20%. The person talking most reveals the most. Use what you learn to position your response perfectly.
In market positioning: Spend a month studying your niche before finalizing your messaging. What language do they actually use? What frustrations do they express? What solutions are they seeking but not finding?
In networking: Don't rush to pitch. Observe the room dynamics. Understand who influences whom. Position yourself strategically in existing power structures instead of trying to force your way in.
Simone's power quote that applies directly to business:
"True influence rarely announces itself. It's felt before it's spoken."
Lesson 2: Your Presence Is Your Positioning
Simone's aesthetic isn't accidental. It's strategic.
She dresses in structured-but-soft silhouettes. Muted luxury colors (creams, ivories, ocean blues). Fabrics that flow but hold shape. Clean waist definition. Minimal hardware.
Every aesthetic choice communicates: "I don't need to demand attention. It comes."
This is positioning through presence. And it's one of the most underutilized strategies for female founders.
What this teaches about brand positioning:
Your visual identity—how you present yourself, your brand, your business—is not vanity. It's strategy.
When potential clients encounter your brand, they form immediate impressions:
Does this feel expensive or cheap?
Does this feel strategic or chaotic?
Does this feel feminine without being frivolous?
Does this feel authoritative without being aggressive?
Simone's aesthetic answers all of these simultaneously: expensive without being flashy. Strategic without being cold. Feminine without being diminished. Authoritative through composure.
For female-founded businesses, this translates to:
Visual brand identity that signals: Sophistication, intentionality, feminine authority, premium positioning—without needing to explain it verbally.
Personal presentation that communicates: You take yourself seriously, you understand your market, you're worth premium pricing.
Content aesthetic that demonstrates: Strategic thinking, attention to detail, long-term vision.
At B0LD, we've built our entire brand aesthetic around this principle: soft but sharp. Feminine but strategic. Elegant but uncompromising.
Our website doesn't scream. Our content doesn't beg. Our positioning doesn't apologize.
We present with quiet confidence—and the right clients recognize it immediately.
How to apply Simone's presence-as-positioning:
Audit your visual brand: Does your website, Instagram, LinkedIn, business cards communicate the level you're building toward—or the level you started at?
Invest in aesthetic authority: Professional photography. Cohesive color palette. Quality over quantity in all visual touchpoints. This isn't frivolous—it's positioning.
Personal presentation strategy: Dress for the clients you want, not the clients you currently have. Simone never dresses down hoping to be "relatable." She dresses with intentional elegance because that's the positioning.
Consistency across touchpoints: Every place potential clients encounter you should reinforce the same message: strategic, sophisticated, worth the investment.
Lesson 3: Boundaries Are Your Business Strategy
One of Simone's defining characteristics: she withdraws more than she argues.
When situations don't serve her, she doesn't fight to change them. She removes herself—gracefully, but absolutely.
This isn't weakness. This is strategic boundary enforcement.
What this teaches about business boundaries:
Female founders are socialized to be accommodating. To say yes. To be available. To prove our worth through over-delivery.
Simone demonstrates the opposite: selectivity is power.
She doesn't need to be in every room. She doesn't need to engage with every conversation. She doesn't need to prove herself to everyone.
She chooses where her energy goes—and that choice itself signals value.
For female-founded businesses:
Client selectivity: Not every inquiry needs to become a client. At B0LD, we turn down 60% of inquiries. Not because we don't need revenue—because serving the wrong clients dilutes positioning and drains energy.
Scope boundaries: Clear deliverables. No scope creep. No "just one more quick thing." Boundaries aren't mean—they're professional.
Availability boundaries: Office hours. Response time expectations. No midnight emails. Boundaries create respect, not resentment.
Pricing boundaries: Premium pricing without negotiation. If someone asks for a discount, that's data that they're not your ideal client.
Simone never explains her boundaries. She simply maintains them.
The business translation: You don't need to justify premium pricing, limited availability, or high standards. You need to hold them—and let clients self-select accordingly.
How to apply Simone's boundary strategy:
Create explicit service boundaries: What's included, what's not, when you're available, when you're not. Communicate clearly upfront.
Practice graceful withdrawal: When a project, client, or opportunity doesn't align—exit professionally but firmly. "This doesn't feel like the right fit" is complete sentence.
Stop over-explaining: Simone doesn't justify her choices to people questioning them. She states them and moves on. Try this in business: "Our minimum engagement is $5,000." (Period. No justification needed.)
Use selectivity as positioning: "We work with 5-8 clients maximum" signals exclusivity and quality. Scarcity (when real) is positioning.
Lesson 4: Emotional Intelligence Is Strategic Intelligence
Simone's superpower isn't what she knows—it's what she reads.
She detects:
When someone is performing confidence but feeling insecure
When an alliance is genuine versus transactional
When to push versus when to let someone come to their own conclusion
When silence will accomplish more than speaking
This is emotional intelligence weaponized as strategy.
What this teaches female founders:
The business world calls it "soft skills" as if it's less valuable than "hard skills."
Simone proves otherwise: emotional intelligence is the highest-leverage skill in business.
Understanding what clients actually need (versus what they say they need). Reading when a prospect is genuinely interested versus just gathering information. Knowing when to present an offer versus when to nurture the relationship longer.
This isn't manipulation. It's precision.
At B0LD, we use emotional intelligence strategically:
In discovery calls: We listen for what clients aren't saying. The hesitation behind "I'm not sure about my positioning" often means "I'm not sure I'm building what I actually want." We address the deeper issue.
In client work: We read when a client needs strategic push versus emotional support. Sometimes "let me think about it" means they need validation, not more information.
In positioning strategy: We identify the emotional drivers behind purchase decisions in our clients' markets. People don't buy positioning strategy—they buy the confidence that comes from clarity.
How to apply Simone's emotional intelligence:
Client psychology study: What are your ideal clients afraid of? What do they actually want (beneath what they say they want)? Position your offers to address the emotional truth.
Conversation analysis: In client calls, notice what makes them light up versus what makes them withdraw. Use that data to customize your approach.
Relationship cultivation: Business isn't transactional at the premium level. It's relational. Invest in understanding clients as humans, not just buyers.
Strategic empathy: Simone validates emotions while redirecting outcomes. In business: "I understand this feels overwhelming [validation]. Let's break it into manageable pieces [redirection]."
Lesson 5: Long-Term Positioning Over Short-Term Wins
Simone never makes impulsive moves. She plays long games.
Her reputation is cultivated over time. Her relationships are invested in patiently. Her positioning is built through consistency, not viral moments.
What this teaches about sustainable business building:
The startup culture narrative: grow fast, scale aggressively, optimize for viral moments, chase quick wins.
Simone's approach: build reputation slowly, cultivate relationships patiently, let influence compound over time.
For female founders building sustainable businesses (not venture-backed unicorns), Simone's model is far more relevant.
The long-game business strategy:
Reputation over virality: One well-placed feature in a respected publication beats 10,000 random Instagram followers.
Relationships over transactions: Five loyal clients who refer you repeatedly beat fifty one-time purchasers.
Quality over volume: Exceptional work for fewer clients builds better reputation than mediocre work for many.
Strategic patience: SEO takes 12-18 months to compound. Thought leadership takes years to establish. Premium positioning requires consistent demonstration over time.
At B0LD, we've built everything on long-game strategy:
SEO content that took 18 months to start ranking but now generates 37,500 monthly visitors
Client relationships we've nurtured for years that now refer 40% of our new business
Premium positioning that took two years to establish but now commands $7,500/month retainers
None of this would work with short-term thinking.
How to apply Simone's long-game strategy:
Build reputation assets: Published articles, speaking engagements, strategic partnerships—these compound over years.
Invest in relationships without immediate ROI: Coffee with potential collaborators. Thoughtful gestures for past clients. Network cultivation. The return comes later.
Resist quick-money temptations: The client who wants you to compromise your positioning for a quick project? Pass. Protect long-term brand integrity.
Strategic patience with results: Don't panic when strategies take time. Simone's influence wasn't built in a week. Neither is business authority.
Lesson 6: Femininity Is Authority (When Integrated, Not Performed)
Here's where Simone's character offers the most radical repositioning for female founders:
She never performs masculinity to be taken seriously. But she also never performs exaggerated femininity to leverage it.
Her femininity is integrated—it's simply who she is, used strategically.
What this teaches about feminine business leadership:
Most female founders face a false choice:
Lead like men (aggressive, loud, dominant) to be respected
OR leverage stereotypical femininity (overly soft, accommodating, decorative) to be liked
Simone demonstrates a third path: strategic femininity.
Strategic femininity in business looks like:
Emotional intelligence as competitive advantage (not as "women are just naturally more empathetic")
Aesthetic authority as positioning (not as "women should look pretty")
Relational business models (not as "women are better at relationships so they should do all the emotional labor")
Patience and long-term thinking (not as "women are passive")
Soft power and influence (not as "women can't handle direct authority")
This is femininity weaponized as strategy—not femininity performed to please.
At B0LD, we've built our entire agency on this principle:
We lead with feminine values (collaboration, sustainability, emotional intelligence)
We price premium (not apologizing for our worth)
We're selective (not accommodating to everyone)
We're strategic (not just "nice")
The result: clients specifically seek us out because of how we lead, not despite it.
How to apply integrated feminine authority:
Stop apologizing for feminine strengths: Your emotional intelligence? That's strategy. Your aesthetic awareness? That's positioning. Your relational approach? That's long-term business development.
Use soft power intentionally: Simone influences through questions, not commands. In business: "What would feel most aligned for you?" is more powerful than "Here's what you should do."
Build with feminine values: Collaboration over competition. Sustainable growth over hypergrowth. Quality over scale. These aren't weaknesses—they're strategic choices.
Own your authority quietly: You don't need to be the loudest in the room. You need to be the most intentional.
What Sirens Actually Teaches About Power (The Meta Lesson)
The series itself is a masterclass in something female founders need to understand:
Elite spaces weren't designed for us. But we can learn to navigate them without becoming them.
Simone operates in worlds built by and for men. She doesn't try to become masculine. She doesn't try to dismantle the system single-handedly. She learns the rules—then uses feminine strengths to play the game her way.
This is the uncomfortable truth about building businesses as women:
The markets we enter often don't value feminine approaches initially
The investors we pitch often don't recognize feminine leadership styles
The industries we work in often default to masculine business models
We have two choices:
Assimilate completely (perform masculinity to be taken seriously)
Learn to translate (maintain feminine values while speaking the language of the system)
Simone chooses option two. And so can we.
The translation strategy for female founders:
Understand the system: Learn how business "should" work in your industry—not to comply, but to strategically deviate where it serves you.
Speak both languages: Lead with feminine values internally. Translate to traditional business language externally when needed. Code-switching is strategy, not betrayal.
Build your own spaces: Create communities, platforms, businesses where feminine leadership is the default. Don't just navigate masculine systems—build alternatives.
Use the system's tools against itself: Simone uses elite social rules to her advantage. You can use traditional business structures (legal entities, contracts, intellectual property) to protect feminine-led businesses.
At B0LD, we do this constantly:
We use traditional agency models (retainers, clear deliverables, professional contracts)
But we lead with feminine values (we turn down clients for values misalignment, we honor seasonal rhythms, we prioritize relationship over transaction)
The system's tools. Our values. Strategic integration.
The Simone DeWitt Business Blueprint (Practical Application)
Let's make this concrete. If you wanted to build a business using Simone's strategic model:
Your positioning would emphasize:
Precision over volume
Reputation over visibility
Quality over scale
Long-term relationships over quick transactions
Your operations would include:
Client selectivity (turning down misaligned opportunities)
Clear boundaries (deliverables, availability, pricing)
Strategic patience (building reputation slowly and deliberately)
Relationship cultivation (networking as long-term investment)
Your leadership style would be:
Observational (study before acting)
Emotionally intelligent (read people and situations accurately)
Composed (calm authority over reactive urgency)
Selective (choose where your energy goes)
Your aesthetic would signal:
Sophistication without flash
Femininity without frivolity
Authority without aggression
Premium positioning through every touchpoint
Your communication would feature:
Measured pace (speak slower, pause intentionally)
Soft precision (clear language, gentle delivery)
Question-based influence ("What feels aligned?" versus "Do this")
Strategic silence (knowing when not speaking is most powerful)
This is the business model Simone would build if she were a founder. And it's the model that actually works for women building premium, sustainable businesses.
Why This Matters Right Now (The Cultural Moment)
We're living through a specific moment where Simone's model matters more than ever:
The hustle culture is collapsing. People are rejecting the "always be optimizing" masculine business model.
Feminine values are rising. Collaboration, sustainability, emotional intelligence, long-term thinking—these are becoming competitive advantages.
Premium positioning is democratizing. You don't need venture funding to build a high-value business. You need precision, patience, and strategic positioning.
Alternative models are viable. Female founders are proving you can build six-figure and seven-figure businesses using feminine leadership styles—no masculine performance required.
Simone's character arrives at exactly the moment we need her: as a blueprint for feminine power that doesn't require us to suppress who we are to succeed.
How to Start Integrating Simone's Strategy Today
This week:
Slow down your communication. Practice speaking 15-20% slower in client calls and meetings. Notice how it changes the dynamic.
Observe before responding. In your next networking event or meeting, spend the first 15 minutes purely listening and watching. Then speak with precision.
Audit your visual presence. Does your brand aesthetic signal the positioning you want? If not, what needs to change?
This month:
Implement one boundary. Choose one area where you've been too available or accommodating. Set a clear boundary and maintain it.
Invest in aesthetic authority. Whether it's professional photography, website refinement, or personal styling—make one investment in presence-as-positioning.
Practice strategic selectivity. Turn down one opportunity that doesn't fully align. Notice what happens when you protect your energy.
This quarter:
Build a long-game strategy. Identify one reputation-building activity (speaking, publishing, partnership) that won't pay off immediately but will compound over time.
Cultivate strategic relationships. Invest in three relationships without immediate business agenda. Coffee, collaboration, genuine connection.
Refine your feminine leadership model. Define explicitly: what feminine strengths do you bring? How do you want to lead? What won't you compromise?
The B0LD Connection: Why We're Teaching This
At B0LD, we work exclusively with female founders and wellness brands because we believe the future of business is feminine—not masculine values in feminine packaging, but genuinely different models.
Simone DeWitt represents what we teach:
Strategic positioning over loud marketing
Feminine authority over performed masculinity
Long-term reputation over viral moments
Emotional intelligence as competitive advantage
Aesthetic coherence as business strategy
This is the model we use. This is the model we teach. This is the model that's building the next generation of female-led businesses.
If you're ready to build with Simone's strategic model:
DIY Path: Our Positioning Sprint in a Box ($199) includes frameworks for clarifying your positioning, defining your boundaries, and building with feminine strategic principles.
DWY Path: Our 90-Day Positioning Sprint ($1,800) is where we build your strategic positioning together—using observation, emotional intelligence, and long-term thinking to create a business that feels unmistakably yours.
DFY Path: We take on 5-8 clients maximum for complete positioning and visibility strategy—applying Simone's principles at agency level: selective, strategic, relationship-focused, premium.
Simone's Small Luxuries (That You Can Add to Your Daily Life)
Simone's power isn't just strategic—it's sensory. She understands that small, consistent luxuries build the internal feeling of being the woman you're becoming. These aren't frivolous—they're positioning tools that anchor your identity daily.
Morning Ritual Luxuries
Luxury 1: The First Beverage Ritual
Simone would never grab coffee in a to-go cup while checking email. Her first drink of the day is intentional, beautiful, slow.
The Practice: Drink from a beautiful cup or glass. No plastic, no paper, no rushing.
Products to Elevate This:
Handblown Glass Tea Cup Set (~$28 for 2) — Double-walled, elegant, makes tea or coffee feel ceremonial
Simple Ceramic Mug in Ivory (~$14) — Classic, timeless, feels expensive
Bamboo Tea Tray (~$32) — Creates a small altar for your morning beverage
Luxury 2: Quality Hand Cream (Always Within Reach)
Simone's hands are on keyboards, phones, papers all day—just like yours. She treats them with consistent care.
The Practice: Apply hand cream intentionally 2-3 times daily. Notice the scent. Feel the texture. Take 30 seconds.
Products:
Le Labo Basil Hand Cream (~$42) — Herbaceous, sophisticated, absorbs instantly
Aesop Resurrection Hand Balm (~$39) — Citrus and woody, deeply moisturizing
L'Occitane Shea Butter Hand Cream (~$14) — More accessible, still luxurious
Luxury 3: A Single Perfect Candle
Not ten candles scattered everywhere. One beautiful candle that you light intentionally to signal transitions (work begins, work ends, evening ritual).
The Practice: Light one candle when you sit down to work. Blow it out when you close your laptop. The sensory marker creates psychological boundaries.
Products:
Fontana Candle Co. Eucalyptus Mint (~$32, coconut wax) — Clean, clarifying
Diptyque Baies (~$74) — Classic, sophisticated, makes your space feel expensive
Boy Smells Hinoki Fantôme (~$34) — Unisex, grounding, slightly mysterious
Throughout the Day Luxuries
Luxury 4: Elegant Desk Accessories
Your desk is where you spend 6-8 hours daily. It should feel like Simone's environment—composed, beautiful, intentional.
The Practice: Replace plastic and chaos with intentional materials (wood, ceramic, metal). Clear surfaces daily.
Products:
Marble Desk Organizer (~$28) — Keeps pens, notes, essentials organized beautifully
Linen Desk Mat (~$24) — Soft surface, muted color, instantly elevates desk aesthetic
Ceramic Pen Holder in Cream (~$18) — Small but visually refined
Luxury 5: The Afternoon Tea Moment
Between 2-4pm, Simone would take 10 minutes for tea—not coffee, tea. It's a pause, a reset, a sensory break.
The Practice: 3pm daily, make tea. Sit with it for 10 minutes. No phone. Just tea and thinking.
Products:
Rose Tea (centering, gentle) (~$14)
Luxury 6: A Beautiful Water Bottle
Hydration is non-negotiable. But drinking from plastic all day doesn't align with Simone's aesthetic.
The Practice: Carry a glass or stainless steel bottle. Refill it ceremonially.
Products:
Soma Glass Water Bottle (~$25) — Sustainable, beautiful, feels premium
S'well Bottle in Marble (~$35) — Keeps water cold, elegant design
Bkr Glass Bottle (~$38) — Cult favorite, comes in beautiful muted colors
Evening Ritual Luxuries
Luxury 7: Bath Ritual Products
Simone would absolutely take intentional baths 2-3x per week—not to "relax" in a generic way, but to process, reset, integrate.
The Practice: Wednesday and Sunday evenings, 20-minute bath with intention. Not scrolling on phone—just being.
Products:
Dr. Teal's Pure Epsom Salt Lavender (~$8) — Affordable, effective, genuinely calming
Ginger Essential Oil for Bath (~$18) — Add 5-10 drops, deeply warming
Bath Pillow (~$24) — Makes baths sustainable comfort-wise
Luxury 8: Silk Pillowcase
Not because it's trendy. Because Simone understands that quality sleep in a quality environment compounds.
The Practice: Replace cotton pillowcase with silk. Notice how your skin and hair feel.
Products:
Slip Silk Pillowcase (~$89) — The original, worth the investment
Blissy Silk Pillowcase (~$45) — More accessible, still high quality
Mulberry Silk Pillowcase (~$30) — Budget option, still real silk
The Simone DeWitt Capsule Wardrobe (Pieces Spotted + Links)
Simone's wardrobe follows a precise formula: structured softness, muted luxury, timeless silhouettes. Here are the key pieces that create her signature aesthetic—and where to find similar items.
Core Silhouettes
The Ivory Silk Slip Dress
As seen: Multiple episodes, particularly dinner and evening scenes
Simone's ivory slip dress is the epitome of her aesthetic—soft but structured, elegant without trying.
The Formula: Bias-cut silk or satin, midi length, subtle cowl or straight neckline, in cream/ivory.
Shop Similar:
Reformation Juliette Dress in Ivory (~$248) — Sustainable silk, perfect drape
& Other Stories Satin Slip Dress (~$129) — More accessible, beautiful quality
Vince Bias-Cut Slip Dress (~$395) — Investment piece, impeccable cut
The Structured Cream Blazer
As seen: Office scenes, strategic meetings
Not an oversized boyfriend blazer. A tailored, waist-defining blazer in cream or oatmeal.
The Formula: Single-breasted, sharp shoulders, nipped waist, linen or wool blend, neutral tone.
Shop Similar:
Babaton Stedman Blazer (Aritzia) (~$198) — Modern tailoring, multiple neutrals
Reiss Ada Tailored Blazer (~$395) — British tailoring, perfect structure
Everlane The Italian Wool Blazer (~$248) — Sustainable, timeless cut
The High-Waisted Wide-Leg Trouser
As seen: Throughout the series, paired with silk camis
Simone's trousers are never tight. Always high-waisted, always wide-leg, always elegant.
The Formula: High waist, wide leg, pleated front, ankle length, in cream, camel, or charcoal.
Shop Similar:
Massimo Dutti Linen Wide-Leg Trousers (~$99) — European quality, perfect drape
COS High-Waisted Wide-Leg Trousers (~$135) — Minimalist perfection
Theory Wide-Leg Trouser (~$295) — Investment tailoring
The Silk Camisole
As seen: Layered under blazers, worn alone for evening
Simple, luxurious silk camisoles in ivory, champagne, or soft grey. Tucked into trousers or flowing loose.
The Formula: Real silk, simple cut, adjustable straps, neutral colors.
Shop Similar:
Equipment Layla Silk Camisole (~$198) — The gold standard
Ginia RTW Silk Cami (~$165) — Australian brand, beautiful silk
Quince Silk Camisole (~$50) — Affordable luxury option
Signature Details
The Linen Shirt Dress
As seen: Daytime scenes, casual but polished moments
Crisp linen shirt dress, midi length, belted waist, always in white or natural linen.
Shop Similar:
Reformation Rosalind Linen Dress (~$198)
Everlane Linen Shirt Dress (~$118)
Vince Linen Shirt Dress (~$325)
The Cashmere Cardigan
As seen: Draped over shoulders, worn during quieter scenes
Oversized but refined cashmere cardigan in oatmeal or cream.
Shop Similar:
Everlane Cashmere Cardigan (~$198)
Cuyana Cashmere Cardigan (~$295)
Jenni Kayne Cashmere Cardigan (~$395)
The Minimal Leather Sandal
As seen: Summer scenes, always elegant
Simple leather sandals—never busy, never logos. Just clean lines.
Shop Similar:
The Row Ginza Sandal (~$690) — Investment piece
ATP Atelier Rosa Sandal (~$290) — Italian leather, beautiful
Nisolo Isla Sandal (~$148) — Sustainable, elegant
Colour Palette to Build Around
Simone's closet lives in these tones:
Ivory / Cream / Off-White — Her signature
Champagne / Beige / Oatmeal — Warm neutrals
Soft Grey / Charcoal — Cooler neutrals
Muted Ocean Blue — Occasional accent
Black — Rare, only for specific power moments
Build your Simone-inspired wardrobe:
Start with 3 pieces in ivory/cream
Add 2 pieces in oatmeal/camel
Add 1 piece in soft grey or muted blue
Everything should work together seamlessly
Simone's Daily Routine (Adaptable Practices for Your Life)
Simone's power comes from daily rituals that anchor identity and regulate energy. Here's how to integrate her routine structure into your actual life.
Morning: Identity Anchoring (6:00-8:30am)
6:00-6:20am: Wake Without Urgency
Simone never rushes mornings. The first 20 minutes set the tone for the entire day.
Your version:
No phone for first 20 minutes (non-negotiable)
Wake naturally if possible, or gentle alarm (no jarring sounds)
Lie in bed for 2-3 minutes, three deep breaths, hand on heart
Set one intention: "Today I embody [quality]" (calm, clarity, confidence, warmth)
6:20-7:00am: Grooming as Meditation
Simone's beauty routine isn't vanity—it's a meditative practice that prepares her mentally and emotionally.
Your version:
Wash face slowly, intentionally (not while thinking about emails)
Skincare applied with attention (not rushed between tasks)
Hair styled deliberately (even if simple—it's the intention that matters)
Outfit chosen to match the energy you want to embody today
Products for This:
SPF 50: Elta MD UV Clear (~$37)
Simple Hair Oil: Moroccanoil (~$44)
7:00-7:30am: First Beverage + Stillness
This is not "breakfast while scrolling Instagram." This is intentional nourishment.
Your version:
Make tea or coffee ceremonially (not rushed)
Sit somewhere beautiful (not standing at counter)
10 minutes of stillness—journal, read, or just think
Light breakfast if desired (nothing heavy, nothing rushed)
7:30-8:30am: Strategic Preparation
Simone reviews her day, but not frantically—strategically.
Your version:
Review calendar for 5 minutes
Identify: What's the one thing that matters most today?
Mental rehearsal: How do you want to show up in key interactions?
Pack bag intentionally (everything has a place)
Workday: Strategic Energy Management (9:00am-5:00pm)
9:00-9:15am: Day Activation
Simone doesn't dive into reactive tasks. She sets the frame first.
Your version:
Review top 3 priorities (written, visible)
Close email/Slack
Begin with strategic work, not reactive work
11:00-11:15am: Mid-Morning Reset
She doesn't power through from 9am-1pm without breaks.
Your version:
Stand up, stretch for 2 minutes
Make tea or refill water
Look away from screen (preferably out a window)
Two deep breaths before returning to work
12:00-1:00pm: Lunch as Ritual
Simone never eats at her desk while working. Ever.
Your version:
Step away from workspace (even if just to another room)
Eat slowly—taste your food
No screens for first 10 minutes minimum
15-minute walk after if possible
3:00-3:15pm: Afternoon Energy Check
The afternoon slump hits everyone. Simone doesn't fight it with more coffee—she works with it.
Your version:
Make afternoon tea (not coffee—tea is gentler)
Sit with it for 10 minutes away from desk
Process: What's draining me? What needs to shift?
Return to work with adjusted energy
4:45-5:00pm: Day Completion
Simone closes her work day intentionally, not by exhaustion or arbitrary time.
Your version:
Review: What did I accomplish today?
Document: What needs to happen tomorrow?
Tidy workspace (clear desk, close tabs)
Ritual closing: Blow out candle, shut laptop, physically leave workspace
Evening: Integration and Restoration (5:00-10:00pm)
5:00-6:00pm: Transition Hour
Simone doesn't go from work to evening plans without transition.
Your version:
Change clothes (signals day is done)
Wash face or shower (cleanses work energy)
15-minute walk or gentle movement
Prepare space for evening (light candles, tidy main areas)
6:00-8:00pm: Connection or Creative Time
If with partner: quality time, conversation, shared meal. If alone: creative project, reading, cooking for pleasure.
Your version:
No phone during meals or conversations (Simone-level presence)
If socializing: be fully present, not checking work
If alone: do something nourishing (not just scrolling)
8:00-9:00pm: Evening Beauty Ritual
This is when Simone processes the day emotionally while caring for herself physically.
Your version:
Full skincare routine (cleanse, serums, moisturiser)
Apply slowly, intentionally—this is meditation
Body care: oil or lotion with attention
Hair: brush 50-100 strokes (stimulates scalp, calms nervous system)
Products:
Night Serum: The Ordinary Retinol (~$20) OR Hyaluronic Acid (~$15)
9:00-10:00pm: Wind Down
Simone prepares for sleep like she prepares for her day—intentionally.
Your version:
Read (fiction, poetry, not business books)
Journal: What went well? What challenged me? What am I grateful for?
Prepare bedroom: dark, cool, beautiful
Herbal tea if desired (chamomile, valerian)
Legs up the wall for 5-10 minutes (calms nervous system)
10:00pm: Sleep
Phone on airplane mode or in another room. No exceptions.
The Final Lesson: You Don't Need Permission
Simone never asks permission to lead. She never apologizes for her influence. She never performs masculinity to be taken seriously.
She simply is—fully, intentionally, strategically feminine. And the world reorients around that presence.
You can do the same with your business.
You don't need permission to position premium. To maintain boundaries. To lead with feminine values. To build slowly and strategically instead of fast and chaotically.
You need clarity. Strategy. And the courage to hold your ground when everyone expects you to compromise.
Simone shows us how.
Now it's time to apply it.
More from the Icons series:
Coming soon: Analysing feminine power in business and culture through characters who redefined leadership
Related positioning philosophy:
What We're Actually Building: The B0LD Manifesto
Things We Find Incredibly Chic Right Now
The Year the White Rabbit Caught Me
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The most powerful women in business aren't the ones performing masculinity or exaggerated femininity. They're the ones who've integrated both into something entirely their own—and positioned it so precisely that the right people recognise it as inevitable.
